7. Final Thoughts

General Recommendations

We hope that this report has given you insight into how your business is seen online. While this report is by no means comprehensive, it does give a good overview of your online presence. Below are a few general recommendations based on the five areas we’ve reviewed. We hope you find these recommendations both insightful and actionable.

Speed Test – Speed is very important! If you are looking to improve this on your site, here are a few things we recommend:

—Select a great hosting provider

—Make sure you hosting plan suits your needs

—Decrease the sizes of your images

—Enable caching on your site

—Disable plugins/scripts that are not being used

—Minimize HTML, CSS, and Javascript

SEO Test – Building authority on a subject is paramount in getting your pages ranked first on Google. If you found that our keyword report didn’t matching up with what you were thinking, here are a few tips:

—Be sure to have your keywords in your H1 and H2 header text

—Use these same keywords in the first paragraph on your web page

—Tag your images with ALT text Include subjects/text associated with the topic on your page

—Link to other websites with relevant content Request other websites to link to you

Google my Business – This is a great way to give information directly to Google about your business. It’s free and easy to setup and manage. Start with these items:

—Make sure you have claimed your business

—Include images of your company and services

—List your open hours and brick-and-mortar locations

—List your website address and phone number

—Request that current clients/customers leave you reviews

—Use Google’s Post to let searchers know about deals, announcements, etc.

Human Analysis – Having a great User Interface (UI) and User Experience (UX) on your site is the first impression you will give your potential customers and clients. We have tried to give you our “first-look” impression of your site. Here are a few general items to consider, but drop us a line if you want to discuss things in more detail:

—Think about the audience you are focused on – is your site relevant to them?

—Be sure your fonts are legible

—Use colors that represent your company’s personality and mission

—Keep your menu uncluttered

—Have clear calls to action

Social Media Search – Social media, if done properly, can be extremely helpful. SEO, user engagement, and community building can all happen through social media. But having social media accounts set up isn’t enough; you have to use them strategically. Here are our tips:

—Post frequently and on a scheduled basis

—Post with links back to your website

—Vary your content across your various social media platforms

—Request that current clients/customers leave you reviews

How can we help? Give us the details!

We trust that this report has given you a better understanding of your online presence. While we now know a little bit more about your company, we would love to talk via phone or face-to-face about more specific actionable tips that can help boost your online presence. Fill out the form below and we’d be happy to get something scheduled!